by Linden Gross | Mar 30, 2017 | Marketing
Book marketing direct to consumer isn’t the norm. But maybe it should be. In the last post, you read about Brendon Burchard’s approach to creating a series of products, based on your book, so that you create a backend sales funnel rather than relying...
by Linden Gross | Mar 2, 2017 | Marketing
Do you have a secure website, with a URL that starts with an HTTPS (note the “s”) rather than just an HTTP? If you answered no, a lot of visitors may decide not to visit your site. Blame it on Google. In the past, you needed a secure website, with...
by Linden Gross | Feb 23, 2017 | Marketing, Publishing
You’ve written a book, into which you’ve poured yourself and all your expertise and wisdom. Now what? How are you going to actually make money as a writer with a book? I’m sure you’re hoping that the world stops long enough for everyone to buy...
by Linden Gross | Dec 1, 2016 | Marketing, Publishing, Uncategorized
Social media for authors was the last thing on attorney Barbara Hinske’s mind when she started writing her first book. She actually self-published the novel under her maiden name so if it bombed she wouldn’t be embarrassed for life. When the novel started to get...
by Linden Gross | Nov 17, 2016 | Marketing
You’ve written your book. Or maybe you’re still crafting it, but you finally have a solid sense of where the book is going and what you want to say. Regardless, you’ve jumped into public speaking, a critical pillar of your writer’s platform....
by Linden Gross | Nov 10, 2016 | Marketing
In last week’s blog post, I talked about the importance of building a platform even as you’re still writing your book. Even in this age of social media, public speaking for writers is essential, especially since it can actually form the basis for your...
