by Linden Gross | Oct 15, 2026 | Uncategorized
Writers often cringe at the word branding. It sounds like something done to cattle or soda. But here’s the truth: you already have a brand, which is simply the impression people have of your work and your voice. The key isn’t to invent something artificial or new for...
by Linden Gross | Oct 1, 2026 | Uncategorized
Assumptions about writing start with people, often under the influence, asserting to authors that “you should write my book.” If you’re a writer, I’m guessing you’ve heard that line as often as I have. It takes every ounce of self-control...
by Linden Gross | Jun 4, 2026 | Uncategorized
When it comes to writers and objectivity, most of us like to think we’re objective about our work, and that we can see both the forest and the trees. We’re not, and we can’t. No matter how seasoned or self-aware we are, bias creeps in—quietly, cleverly, like a...
by Linden Gross | May 28, 2026 | Uncategorized
When people tell me they loved a novel, they rarely say, “Wow, that plot twist was brilliant!” More often, it’s: “I couldn’t stop thinking about the character.” And usually, what they’re really responding to is the character arc—the way an oh-so-human character...
by Linden Gross | May 21, 2026 | Uncategorized
We writers are fantastic starters. We have more beginnings than a stack of unplanted seed packets—novel ideas, essays, poems, children’s books, half-built worlds. Finishing? That’s trickier. Somewhere between the rush of inspiration and the final period,...
by Linden Gross | Apr 16, 2026 | Uncategorized
When I sit down with a client who’s about to start a novel, I can usually tell which camp they fall into: the “I’ve got an outline longer than War and Peace” camp or the “I’ll just wing it and see where the characters take me” camp. Both approaches can work—but both...
