Why People Buy Books

Why People Buy Books

It’s one thing to write a book. But it sure would be  nice if people actually wanted to read it or even buy it. Now there’s a concept! So as a writer, figuring out what drives book sales is helpful. Andrew Rhomberg, founder of Jellybooks, a start-up...
Rebrand

Rebrand

It’s always cracked me up that writing coach prospects would inevitably mention how beautiful and sophisticated my website was. They never said a word about the writing. Their comments were always just about the look and feel of the site. So why would I even...
The Business-Building Memoir

The Business-Building Memoir

Memoirs, by definition, examine a part of the author’s life through a particular prism. That’s what sets them apart from autobiographies. According to Webster’s Dictionary, a memoir is an account of one’s personal life and experiences. More and...