by Linden Gross | Jun 27, 2014 | Marketing, Publishing
When Barbara Hinske wrote her first romance novel Coming to Rosemont, she knew she wasn’t just writing a book. She was launching a romance series and creating a brand. Little did she know that she would manage to create a mini sensation.Her success is due to the...
by Linden Gross | Dec 28, 2013 | Marketing, Publishing, Writing
Determined not to start the new year with an overflowing Inbox, I forced myself to dive in and deal with every single scrap of paper that had accumulated over the months. I know what you’re thinking. Yes, I actually do have a painfully tangible Inbox as well as...
by Linden Gross | Dec 13, 2013 | Marketing
As I mentioned in a prior post about writing effective web content, this fall I attended Bend Webcam 2013 where I heard , Dr. Susan Weinschenk, author of How to Get People to Do Stuff, speak. She offered so many interesting insights that I couldn’t include them...
by Linden Gross | Oct 4, 2013 | Marketing, Publishing
We’d met for less than an hour when I told financial planner David Rosell of Rosell Wealth Management that he was aiming too low—a first for him as I would quickly find out. Ever one to speak my mind, I said, “I know you just want to produce a book which will serve as...
by Linden Gross | Jul 12, 2013 | Marketing, Publishing, Writing
Who are you writing for? If you don’t define your audience, it’s hard to actually know how to reach them. I can guess what you’re thinking. This all sounds obvious, doesn’t it? So here’s the catch. When I ask prospective book authors or...
by Linden Gross | May 17, 2013 | Marketing, Writing
A lot of my writing coach clients want to write a bestseller. Who doesn’t? When I ghostwrote The Legacy of Luna, a memoir about Julia “Butterfly” Hill’s two-plus year tree-sit in an ancient redwood to keep it from being chopped down, I had no...
