Market Your Book Through Magazine Articles

Market Your Book Through Magazine Articles

You’ve written your book—or maybe you’re still polishing the last chapters—and now comes the question every author faces: How do I get it into readers’ hands? Here’s a secret that most authors overlook because, unlike me, they never worked on a national magazine. One...
Promoting Your Book on Social Media

Promoting Your Book on Social Media

Are you reluctant to post about your book on social media? I totally get it. Guilty as charged. Of course, that doesn’t mean that I don’t encourage my authors to do exactly what I can’t bring myself to do, especially if they’re writing a series. To be honest, that...
Online Book Advertising

Online Book Advertising

Whoever said that writing is easy has clearly never written a book. Ditto when it comes to publishing. As much as we’d all love to believe that if you write it, they will come, things don’t seem to work that way. You actually have to court your readers by...
Why Run a Discount Book Promotion?

Why Run a Discount Book Promotion?

Jeff Hutcheson was closing in on the end of the third novel in his Lost Key cozy mystery series. “I might want to think about doing a little marketing,” he told me. “A discount book promotion followed by Amazon and/or Facebook ads is a great idea!” my...
Flow

Flow

Diane Allen wanted to do more public speaking. But she needed a book to garner more engagements. It didn’t have to be a long book. It just needed to set forth the scientific principles and positive psychology behind the practice of flow that she teaches her...
Launching a Book

Launching a Book

As more and more of the writing coach clients I work with get published or opt to self-publish, I find myself increasingly talking about launching a book. So, let’s talk about launching your book. You’ve fretted and sweated to write your book. If you’ve...