by Linden Gross | Sep 10, 2026 | Marketing, Publishing, Sales
When it comes to promoting your book, most authors think about reviews, ads, or social media buzz. But here’s a sneaky little truth: one of the biggest marketing moves you can make happens before you even launch—when you choose your Amazon categories. That category...
by Linden Gross | Jul 23, 2026 | Marketing
You’ve written your book—or maybe you’re still polishing the last chapters—and now comes the question every author faces: How do I get it into readers’ hands? Here’s a secret that most authors overlook because, unlike me, they never worked on a national magazine. One...
by Linden Gross | Apr 9, 2026 | Marketing
Are you reluctant to post about your book on social media? I totally get it. Guilty as charged. Of course, that doesn’t mean that I don’t encourage my authors to do exactly what I can’t bring myself to do, especially if they’re writing a series. To be honest, that...
by Linden Gross | Aug 7, 2025 | Marketing, Publishing
Whoever said that writing is easy has clearly never written a book. Ditto when it comes to publishing. As much as we’d all love to believe that if you write it, they will come, things don’t seem to work that way. You actually have to court your readers by...
by Linden Gross | Jun 19, 2025 | Marketing
Jeff Hutcheson was closing in on the end of the third novel in his Lost Key cozy mystery series. “I might want to think about doing a little marketing,” he told me. “A discount book promotion followed by Amazon and/or Facebook ads is a great idea!” my...
by Linden Gross | Apr 3, 2025 | Marketing, Writing
Diane Allen wanted to do more public speaking. But she needed a book to garner more engagements. It didn’t have to be a long book. It just needed to set forth the scientific principles and positive psychology behind the practice of flow that she teaches her...
