by Linden Gross | Mar 21, 2024 | Marketing
I’m not great at social media. Actually, that’s a ridiculous understatement. I’m terrible, probably because I don’t like it. Pitching into an actual black hole would be a lot more rewarding than pitching into a virtual one. But at some point last year, I started to...
by Linden Gross | Nov 30, 2023 | Marketing, Sales
You’ve finished your book. You’re sure it’s going to be a bestseller because why wouldn’t everyone want to read it? Maybe you’re right. But your book isn’t going to sell itself, and if no one hears about it, no one is going to buy...
by Linden Gross | Nov 9, 2023 | Marketing, Writing
“It’s time to revise Failure Is Not an Option: Creating Certainty In the Uncertainty of Retirement,” my friend and client, David Rosell, announced. The book, which the financial planner wrote in 2013, hadn’t been updated in five years, and the country’s financial...
by Linden Gross | Sep 21, 2023 | Business, Marketing
My friend and client David Rosell knows better than most how to attract clients with a book. His first book, Failure Is Not an Option, brought in so many new clients that now he just promotes the book instead of his financial planning business. Earlier this year, he...
by Linden Gross | Sep 14, 2023 | Marketing, Sales
In this last section, Part 8, about how to get schools to buy your book—culled from a plan of action created for my friend, client, and associate, Morri Stewart, and her fantasy novel Faltofar—curriculum developer turned creativity coach, Deborah Allen, shares the...
by Linden Gross | Aug 31, 2023 | Marketing, Sales
In this next to last installment (Part 7) of the series about how to get schools to buy your book—culled from a plan of action created for my friend, client, and associate, Morri Stewart, and her fantasy novel Faltofar—curriculum developer turned creativity coach,...
