by Linden Gross | Apr 23, 2020 | Business, Marketing, Writing
Tracia Larimer isn’t your ordinary mortgage broker. So when this creative, never-take-no-for-an-answer broker wanted to spread the word about her business, she decided to write a slim book that would answer a lot of her clients’ questions and help guide...
by Linden Gross | Apr 2, 2020 | Language, Marketing, Publishing, Writing
Most writers know that their back cover blurb needs to convince readers to buy the book. As a result, a lot of blurbs focus on why the book is so great instead of addressing why the reader might be interested in the topic. You can see the exact same mistake on website...
by Linden Gross | Mar 26, 2020 | Marketing, Publishing, Sales, Writing
“Oh, how I dislike writing blurbs,” my writing coach client Morri Stewart exclaimed the other day as she struggled with what she called Take Two of her back cover blurb, which was probably Take Five once all the other attempts had been factored in. Hard to...
by Linden Gross | Apr 12, 2018 | Business, Marketing, Publishing, Sales
Publishers aren’t just looking for strong, new books. Quality is great, but sales are what matter in the end, at least when you’re in the selling-books business. So what publishers really want to know is whether you bring an audience along with you. That...
by Linden Gross | Feb 1, 2018 | Business, Marketing, Writing
I hate writing about myself on my website’s ABOUT page. I don’t want to boast about my accomplishments, but I sure don’t want my bio to sound like a CV. Many of us probably feel this way. Luckily, a new theory regarding how to write your ABOUT page...
by Linden Gross | Apr 6, 2017 | Business, Marketing
If you’re an author, you want to sell as many books as you possibly can. For one, there’s the money. For two, when you’ve poured yourself into a book, you want to share your message and your words. That’s why in addition to direct marketing to...
