Pedagogy Related to Your Book

Pedagogy Related to Your Book

In Part 6 about how to get schools to buy your book—culled from a plan of action created for my friend, client, and associate, Morri Stewart, and her fantasy novel Faltofar—curriculum developer turned creativity coach, Deborah Allen, talks about how to create...
How to Market a Book to Teachers

How to Market a Book to Teachers

In Part 4 about how to get schools to buy your book—culled from a plan of action created for my friend, client, and associate, Morri Stewart, and her fantasy novel Faltofar—curriculum developer turned creativity coach, Deborah Allen, brainstorms how to market a book...
Reach Out to Others in Your Field

Reach Out to Others in Your Field

I had been unsuccessfully trying to convince my writing coach client to reach out to some people who might endorse their book. Endorsements–getting a few lines of praise from people with names, affiliations, or credentials that readers will recognize–is a...
Make Your Case

Make Your Case

When writing a book to boost your business, you’ve got a couple of missions. We’ve talked about the importance of sharing information and stories about yourself that make people want to do business with you. But for that one-two knockout punch that will...