by Linden Gross | Sep 8, 2022 | Business, Marketing
When writing a book to boost your business, you’ve got a couple of missions. We’ve talked about the importance of sharing information and stories about yourself that make people want to do business with you. But for that one-two knockout punch that will...
by Linden Gross | Aug 18, 2022 | Business, Marketing
If you’re writing a book to help boost your business, you might not immediately think about writing about yourself. I’m betting the idea of opening up and adding a dash or six of vulnerability in those pages is even further from your mind. I have two words...
by Linden Gross | Jul 28, 2022 | Marketing, Sales
Three words best describe the importance of Amazon reader reviews. You need them. Actually, make that seven words: You need them–more than you know. For starters, people who are thinking of buying your book, possibly because of the ads you’re running, will...
by Linden Gross | Jul 21, 2022 | Marketing, Publishing, Sales
If you’re like me, the last thing you want to think about is a book launch. Once you’ve finished writing, rewriting, editing, polishing, and publishing your book, you’d love to wash your hands of the whole thing and move on to the next project....
by Linden Gross | Jun 9, 2022 | Marketing
Some people love marketing their books. I’ve had to remind a few of my writing coach clients that if they don’t quit thinking about book promotion and focus on finishing their books, they will have nothing to publicize. I wish I fell into the above...
by Linden Gross | Apr 28, 2022 | Marketing, Publishing, Sales
Asking for a book endorsement isn’t always the easiest thing for most of us. Now, some people, like my friend and writing coach client David Rosell, just have a knack for it. They either know a lot of high-profile folks, or they simply don’t mind...
