by Linden Gross | Oct 27, 2022 | Business, Marketing, Writing
Have you ever thought of promoting a business with a book? You’re not alone. According to an article in Entrepreneur magazine, “many entrepreneurs, coaches, consultants, attorneys, psychologists and other experts are grabbing on to this...
by Linden Gross | Oct 6, 2022 | Marketing, Writing
I had been unsuccessfully trying to convince my writing coach client to reach out to some people who might endorse their book. Endorsements–getting a few lines of praise from people with names, affiliations, or credentials that readers will recognize–is a...
by Linden Gross | Sep 8, 2022 | Business, Marketing
When writing a book to boost your business, you’ve got a couple of missions. We’ve talked about the importance of sharing information and stories about yourself that make people want to do business with you. But for that one-two knockout punch that will...
by Linden Gross | Aug 18, 2022 | Business, Marketing
If you’re writing a book to help boost your business, you might not immediately think about writing about yourself. I’m betting the idea of opening up and adding a dash or six of vulnerability in those pages is even further from your mind. I have two words...
by Linden Gross | Jul 28, 2022 | Marketing, Sales
Three words best describe the importance of Amazon reader reviews. You need them. Actually, make that seven words: You need them–more than you know. For starters, people who are thinking of buying your book, possibly because of the ads you’re running, will...
by Linden Gross | Jul 21, 2022 | Marketing, Publishing, Sales
If you’re like me, the last thing you want to think about is a book launch. Once you’ve finished writing, rewriting, editing, polishing, and publishing your book, you’d love to wash your hands of the whole thing and move on to the next project....
