by Linden Gross | Apr 13, 2012 | Marketing
The debate about how to sell a book is sure to go on and go on. Publishing houses may fail or disappear completely. Hardcover and paperback books may wind up being considered cute vintage items. Even then, we will still want to figure out how to get our words in front...
by Linden Gross | Apr 6, 2012 | Marketing, Publishing
Another writing coach client has completed and published a book. Dr. Surender R. Neravetla wanted to make his case about the dangers of salt. Now he’s taking that case out into the world. In next week’s blog, I’ll talk about everything he’s...
by Linden Gross | Mar 30, 2012 | Marketing
Freelance writer Meghan Ward wrote a terrific blog post late last month titled If Publicity Doesn’t Sell Books, What Does? A friend/client sent it my way. In the ongoing attempt to make sense out of how to go about selling a book, I thought I would share this post...
by Linden Gross | Feb 17, 2012 | Marketing
Whether you’re trying to market a book, some other product or yourself and your business, it’s all about getting noticed by your potential customers not just once, but over and over again. In short, you have to brand yourself successfully. In her article...
by Linden Gross | Nov 4, 2011 | Marketing, Writing
As a freelancer, you usually have to toot your own horn. Occasionally, however, someone toots it for you. That recently happened after I led an interactive Chamber of Commerce presentation about writing media release tips. I opened the presentation by saying that...
by Linden Gross | Aug 19, 2011 | Marketing, Writing
This article from Bend, Oregon online marketing specialist Kelly Walker caught my eye. I thought I’d share. Kelly writes: “The only thing we have to fear is a ninja dragon with elbow lasers.” “I’ve been using an electric toothbrush, but I think I’ll go acoustic...
