by Linden Gross | Sep 14, 2012 | Marketing
Anyone who reads this blog knows how I feel about marketing. It’s critical, especially for authors. I’ve learned this the hard way, after several books I was proud of, which I had either written or co-written, did not see the success they deserved. Now...
by Linden Gross | Aug 3, 2012 | Marketing, Writing
I seem to be writing more and more media releases these days, what with writing coach clients launching their books and businesses needing to promote themselves. Between my background as a journalist and my years of writing, I know how to attract an editor’s...
by Linden Gross | Jul 13, 2012 | Marketing
Go to the movies and you know you’re going to see half a dozen movie trailers before the feature begins. Why? Because the studios know that trailers effectively promote new releases. With the advent of the Internet, trailers aren’t just for movies anymore....
by Linden Gross | May 26, 2012 | Marketing, Writing
The last thing you want to do is spend the time and money to get people to your website only to lose them because your web content is second-rate. Here are the web content writer tips you want to consider when evaluating or revising your web copy: Branding Most people...
by Linden Gross | Apr 27, 2012 | Marketing, Writing
If the story below were being told on paper, I’d want a lot more story-showing than story-telling. I’ll write about that next. Until then, the video below is a great example of viral story-telling. Brad Phillips blog, which arrived in my mailbox thanks to...
by Linden Gross | Apr 20, 2012 | Marketing
Social media can make or break you. So it’s a good idea to brush up on basic protocol before you start tweeting. This article by eReleases’ Mickie Kennedy should help: As you probably know, Twitter can be a powerful PR tool for your company. The primary...
