by Linden Gross | Jul 15, 2011 | Marketing
In a recent newsletter, webmaster and founder of webprodigy.com Lynn Wenger featured the following PR optimizing tips courtesy of publicist Andrea Larson. I love both the content and the tone, so I wanted to share it. Of course, whether you want to send out a media...
by Linden Gross | Jun 17, 2011 | Marketing
I have a friend who has an aversion to marketing. That would be fine if she didn’t have to sell anything. But she’s a writer, so by definition she has to sell two things: herself and her latest project. That’s truer than ever these days for authors....
by Linden Gross | Apr 29, 2011 | Marketing
The whole idea of me providing elevator speech tips is funny because I was originally so bad at promoting myself upon meeting someone. My first elevator speech went something like this: “Hi, my name is Linden, but it might as well be Sybil because I wear so...
by Linden Gross | Jan 15, 2011 | Marketing, Writing
Want results? Then watch your words. Slap some lousy copy onto a website or in a brochure for half the world to see and you’ll get the same response you would with a poorly written ad, media release or newsletter. Zippo. Nada. Zilch. Conversely, you can promote your...
by Linden Gross | May 21, 2010 | Marketing, Publishing
Is your business card getting round-filed hours or days after you give it out? If you’re honest with yourself about what you do with most of the business cards you receive, the answer is probably yes. Even if your business card avoids the trash can, in a stack of...
by Linden Gross | May 8, 2010 | Marketing, Publishing
These days, the publishers’ buzz word is platform, which means that writers have to bring to the table an audience they’ve built up through giving speeches, conducting workshops, writing articles or columns, or having a visible web presence. In short, in addition to...
