by Linden Gross | Feb 14, 2014 | Blog
“I want to start a blog for my business,” said my newest writing coach client. I had just received an initial batch of sloppy copy for her book and had assumed we would be talking mostly about that. On the other hand, she had mentioned that she wanted to...
by Linden Gross | May 10, 2013 | Blog, Writing
What’s wrong with this picture? Clearly, the batter has been handicapped by the lack of a bat. If you’re trying to hit the ball, you need a bat. If you’re trying to nail something, you need a hammer. If you’re beating eggs, you need a whisk—or at least a fork....
by Linden Gross | Jan 4, 2013 | Marketing, Uncategorized
“Are people still really blogging?” asked a friend of mine when I announced that I was going to start helping people as a blog coach. After more than a decade of working with individuals as a writing coach, it just made sense. Yes, people are blogging,...
by Linden Gross | Nov 8, 2012 | Marketing
Why do so many people think about everything but their web content when they’re trying to position themselves online? Maybe you’ve even been guilty of that. I understand why we tend to ignore web content in favor of design. We’re such a visual...
by Linden Gross | Nov 2, 2012 | Blog, Marketing
You can turn your business’s news into publicity, visibility and more customers through online media releases and blog posts. All you need is a little news to share. Sometimes, however, it’s tough to see those newsy angles that are actually right in front of...
