Define Your Audience

Who are you writing for? If you don’t define your audience, it’s hard to actually know how to reach them. I can guess what you’re thinking. This all sounds obvious, doesn’t it? So here’s the catch. When I ask prospective book authors or...

A Writer’s Worst Enemy

The forensic artist below draws individuals based on their descriptions of themselves, and then again based on the description that someone they’ve just met provides them. As you’ll see, most of us are far more beautiful in real life than how we perceive...

Brainstorming

As a literature major at the University of California, Santa Cruz I would regularly meet with other students to discuss themes in the books we had been assigned to read. We’d get together in small study groups and explore what the author was trying to say along with...