by Linden Gross | Jan 13, 2022 | Marketing, Publishing, Sales
So there’s good news and less good news when it comes to book promotion ideas and realities. You no longer have to mail out scads of press kits and copies of your book. And you don’t necessarily have to hire a publicist. While those can come in handy for...
by Linden Gross | Sep 30, 2021 | Business, Publishing, Sales
If you’ve toiled over the writing, editing and publishing of your book, you know how sweet book sales are. The money is welcome, of course. So is the validation of you, the author, and your book. Writing is an amorphous and highly subjective endeavor until book sales...
by Linden Gross | Mar 18, 2021 | Marketing, Sales
I have to admit that I had no idea of what to do when it came to advertising my book. So, I turned to Incubation Press’s promotion expert, @KeriBarnum, for help. Together, we crafted an ad for Busting the Brass Ceiling: How a Heroic Female Cop Changed the Face...
by Linden Gross | Mar 11, 2021 | Business, Sales, Writing
Why do authors tend to give away their writing? “They’ve chosen a few pages of my latest book to use in a standardized test that will be given to 70,000 students this spring,” one of my most successful writing coach clients emailed me yesterday....
by Linden Gross | Jan 14, 2021 | Marketing, Publishing, Sales
My former writing coach client’s two books weren’t new. Far from it. Dr. Surender R. Neravetla, MD, FACS–director of cardiac surgery at Ohio’s Springfield Regional Medical–published Salt Kills in 2012 and Salt: Black America’s...
by Linden Gross | Oct 29, 2020 | Marketing, Sales
I’ve never much cared for social media. Hanging out on Facebook isn’t my idea of fun–it involves a computer or phone screen, so it’s work. When it comes to online book promotion, however, it’s unavoidable work. So that’s how I spent...
