by Linden Gross | Jun 16, 2022 | Sales, Writing
If you’re writing a nonfiction book, you’re likely hoping either to impact others by making a strong point or to establish yourself as an authority and boost your business. Either way, you’re using your book as a tool to disseminate your ideas or...
by Linden Gross | Apr 28, 2022 | Marketing, Publishing, Sales
Asking for a book endorsement isn’t always the easiest thing for most of us. Now, some people, like my friend and writing coach client David Rosell, just have a knack for it. They either know a lot of high-profile folks, or they simply don’t mind...
by Linden Gross | Feb 10, 2022 | Marketing, Sales
After all the work, you’ve finally launched your book. Now it would help to understand how to track and amplify your Amazon sales. Two days after his book launch, my writing coach client Jeff Hutcheson realized he needed a little help on that front. So, Keri...
by Linden Gross | Jan 13, 2022 | Marketing, Publishing, Sales
So there’s good news and less good news when it comes to book promotion ideas and realities. You no longer have to mail out scads of press kits and copies of your book. And you don’t necessarily have to hire a publicist. While those can come in handy for...
by Linden Gross | Sep 30, 2021 | Business, Publishing, Sales
If you’ve toiled over the writing, editing and publishing of your book, you know how sweet book sales are. The money is welcome, of course. So is the validation of you, the author, and your book. Writing is an amorphous and highly subjective endeavor until book sales...
by Linden Gross | Mar 18, 2021 | Marketing, Sales
I have to admit that I had no idea of what to do when it came to advertising my book. So, I turned to Incubation Press’s promotion expert, @KeriBarnum, for help. Together, we crafted an ad for Busting the Brass Ceiling: How a Heroic Female Cop Changed the Face...
