Cracking the School Book Market

Cracking the School Book Market

In last week’s post, we talked about selling a book to schools. My friend, client, and associate Morri Stewart wanted to try that with her fantasy novel Faltofar, envisioning a multi-faceted curriculum that could be used across several subject matters. She called it...
Amazon Reader Reviews

Amazon Reader Reviews

Three words best describe the importance of Amazon reader reviews. You need them. Actually, make that seven words: You need them–more than you know. For starters, people who are thinking of buying your book, possibly because of the ads you’re running, will...
Book Launch Basics

Book Launch Basics

If you’re like me, the last thing you want to think about is a book launch. Once you’ve finished writing, rewriting, editing, polishing, and publishing your book, you’d love to wash your hands of the whole thing and move on to the next project....
Your Book Audience

Your Book Audience

If you’re writing a nonfiction book, you’re likely hoping either to impact others by making a strong point or to establish yourself as an authority and boost your business. Either way, you’re using your book as a tool to disseminate your ideas or...
Asking for a Book Endorsement

Asking for a Book Endorsement

Asking for a book endorsement isn’t always the easiest thing for most of us. Now, some people, like my friend and writing coach client David Rosell, just have a knack for it. They either know a lot of high-profile folks, or they simply don’t mind...
Track & Amplify Your Amazon Sales

Track & Amplify Your Amazon Sales

After all the work, you’ve finally launched your book. Now it would help to understand how to track and amplify your Amazon sales. Two days after his book launch, my writing coach client Jeff Hutcheson realized he needed a little help on that front. So, Keri...