by Linden Gross | Apr 2, 2020 | Language, Marketing, Publishing, Writing
Most writers know that their back cover blurb needs to convince readers to buy the book. As a result, a lot of blurbs focus on why the book is so great instead of addressing why the reader might be interested in the topic. You can see the exact same mistake on website...
by Linden Gross | Mar 26, 2020 | Marketing, Publishing, Sales, Writing
“Oh, how I dislike writing blurbs,” my writing coach client Morri Stewart exclaimed the other day as she struggled with what she called Take Two of her back cover blurb, which was probably Take Five once all the other attempts had been factored in. Hard to...
by Linden Gross | Nov 14, 2019 | Publishing, Sales, Uncategorized
By the time you start thinking about the production and distribution of your book, you’ve usually got the writing and design of your book well in hand. Or perhaps you’re just thinking ahead. Kudos to you, either way. So let’s talk about book...
by Linden Gross | Nov 7, 2019 | Publishing
If you want your book to look like a DIY project, by all means handle the page design and formatting of your book on your own. But if you want your pages to look professional, you need to hire a book designer. Unfortunately, that’s a step way to many writers...
by Linden Gross | Oct 31, 2019 | Publishing
Self-publishing can sound daunting, and even haunt you like that scary Halloween exhibit, especially after you start doing a little online research. That’s why I started Incubation Press. Even if prospective authors decide to hire someone else to self-publish...
by Linden Gross | Oct 24, 2019 | Publishing, Writing
Want your book to be taken seriously? Then make sure you self-publish like a pro, starting with all the essential book elements. Not every book features all book elements. In the list below, I’ll indicate which are optional and which are not. But at least...
