by Linden Gross | Aug 7, 2025 | Marketing, Publishing
Whoever said that writing is easy has clearly never written a book. Ditto when it comes to publishing. As much as we’d all love to believe that if you write it, they will come, things don’t seem to work that way. You actually have to court your readers by...
by Linden Gross | Jun 19, 2025 | Marketing
Jeff Hutcheson was closing in on the end of the third novel in his Lost Key cozy mystery series. “I might want to think about doing a little marketing,” he told me. “A discount book promotion followed by Amazon and/or Facebook ads is a great idea!” my...
by Linden Gross | Apr 3, 2025 | Marketing, Writing
Diane Allen wanted to do more public speaking. But she needed a book to garner more engagements. It didn’t have to be a long book. It just needed to set forth the scientific principles and positive psychology behind the practice of flow that she teaches her...
by Linden Gross | Jan 30, 2025 | Marketing, Publishing
As more and more of the writing coach clients I work with get published or opt to self-publish, I find myself increasingly talking about launching a book. So, let’s talk about launching your book. You’ve fretted and sweated to write your book. If you’ve...
by Linden Gross | Nov 14, 2024 | Business, Marketing, Writing
I started this blog just over 15 years ago. Last week, I decided to drop into the way-back machine and check out my very first post in 2009 about sharing your story. I thought the post might be dated. It’s not. Not even slightly. So, I decided to run it again,...
by Linden Gross | Mar 21, 2024 | Marketing
I’m not great at social media. Actually, that’s a ridiculous understatement. I’m terrible, probably because I don’t like it. Pitching into an actual black hole would be a lot more rewarding than pitching into a virtual one. But at some point last year, I started to...
