by Linden Gross | Sep 8, 2022 | Business, Marketing
When writing a book to boost your business, you’ve got a couple of missions. We’ve talked about the importance of sharing information and stories about yourself that make people want to do business with you. But for that one-two knockout punch that will...
by Linden Gross | Aug 18, 2022 | Business, Marketing
If you’re writing a book to help boost your business, you might not immediately think about writing about yourself. I’m betting the idea of opening up and adding a dash or six of vulnerability in those pages is even further from your mind. I have two words...
by Linden Gross | Mar 17, 2022 | Business, Writing Life
“You’d better find a bartending job,” my then-agent told me in 1987 when I left my position as Special Features Editor at the Los Angeles Times Magazine to start freelancing full-time. Not confidence-building and not helpful. I clearly did figure out how to make it as...
by Linden Gross | Sep 30, 2021 | Business, Publishing, Sales
If you’ve toiled over the writing, editing and publishing of your book, you know how sweet book sales are. The money is welcome, of course. So is the validation of you, the author, and your book. Writing is an amorphous and highly subjective endeavor until book sales...
by Linden Gross | Mar 11, 2021 | Business, Sales, Writing
Why do authors tend to give away their writing? “They’ve chosen a few pages of my latest book to use in a standardized test that will be given to 70,000 students this spring,” one of my most successful writing coach clients emailed me yesterday....
by Linden Gross | Jul 2, 2020 | Business, Marketing, Publishing
If you’re beginning to understand why dogs get so excited about a person on the sidewalk or a squirrel in the backyard, perhaps it’s time to think about jumping into the kind of project you usually don’t have time for. If you’ve been writing a...
