by Linden Gross | Apr 12, 2018 | Business, Marketing, Publishing, Sales
Publishers aren’t just looking for strong, new books. Quality is great, but sales are what matter in the end, at least when you’re in the selling-books business. So what publishers really want to know is whether you bring an audience along with you. That...
by Linden Gross | Mar 30, 2017 | Marketing
Book marketing direct to consumer isn’t the norm. But maybe it should be. In the last post, you read about Brendon Burchard’s approach to creating a series of products, based on your book, so that you create a backend sales funnel rather than relying...
by Linden Gross | Nov 17, 2016 | Marketing
You’ve written your book. Or maybe you’re still crafting it, but you finally have a solid sense of where the book is going and what you want to say. Regardless, you’ve jumped into public speaking, a critical pillar of your writer’s platform....
by Linden Gross | Nov 3, 2016 | Marketing, Publishing
For authors, writing a book is just part of the mission. If you actually want people to read what you’ve written—or if you want a shot at getting picked up by a traditional publisher—you also need to focus on building your writer’s platform. What’s...
by Linden Gross | Apr 12, 2013 | Publishing
You’ve finally gotten your book written, edited and published. No one (except perhaps your writing coach or collaborator) will ever know the struggles involved in getting those words on paper, or how much of yourself you’ve poured into your work. But that doesn’t...
