by Linden Gross | Nov 9, 2012 | Marketing
If you’ve been reading this blog, you know that I love to brag about my clients, many of whom wind up becoming friends as we work together. But that’s not the only reason I wanted to share this media release I just wrote. I also hope it will give you some...
by Linden Gross | Nov 2, 2012 | Blog, Marketing
You can turn your business’s news into publicity, visibility and more customers through online media releases and blog posts. All you need is a little news to share. Sometimes, however, it’s tough to see those newsy angles that are actually right in front of...
by Linden Gross | Aug 3, 2012 | Marketing, Writing
I seem to be writing more and more media releases these days, what with writing coach clients launching their books and businesses needing to promote themselves. Between my background as a journalist and my years of writing, I know how to attract an editor’s...
by Linden Gross | Nov 4, 2011 | Marketing, Writing
As a freelancer, you usually have to toot your own horn. Occasionally, however, someone toots it for you. That recently happened after I led an interactive Chamber of Commerce presentation about writing media release tips. I opened the presentation by saying that...
by Linden Gross | Jul 15, 2011 | Marketing
In a recent newsletter, webmaster and founder of webprodigy.com Lynn Wenger featured the following PR optimizing tips courtesy of publicist Andrea Larson. I love both the content and the tone, so I wanted to share it. Of course, whether you want to send out a media...