by Linden Gross | Jan 15, 2011 | Marketing, Writing
Want results? Then watch your words. Slap some lousy copy onto a website or in a brochure for half the world to see and you’ll get the same response you would with a poorly written ad, media release or newsletter. Zippo. Nada. Zilch. Conversely, you can promote your...
by Linden Gross | Oct 23, 2010 | Writing, Writing Life
Too many writers hamper the creative process–and their prose–by trying to perfect their writing at the start of a project. After years of writing books, magazine articles, web copy, advertorials (the print equivalent of infomercials) and more, I know that...
by Linden Gross | Sep 24, 2010 | Writing
Google the phrase sloppy letter, and you will find a series of diatribes against the practice of careless correspondence. So it will probably surprise you to learn that I advise all my writing coach clients to write sloppy letters as part of the writing coach process....
by Linden Gross | Sep 17, 2010 | Writing
Worried that you haven’t come up with that grabber title for your article, book or chapter? If you’re still writing, relax. Titles often come when you least expect it, when you’ve given your conscious mind a break and let your subconscious take over. As long as you...
by Linden Gross | Aug 13, 2010 | Writing, Writing Life
Organization doesn’t come easily for a lot of writers. They live in a swirl of documents, some on the computer, others on scraps of paper or cocktail napkins in piles on their desk or the floors. That doesn’t work for me. And to be honest, once you get past the...
by Linden Gross | Jul 10, 2010 | Language, Writing
Just in case you’re joining in late or need a refresher from a writing coach (me), let me recap my first six writing tips for writing just about anything before finishing up with Writing Tip#7. Writing Tip #1: Just start. Don’t worry about anything but...
