by Linden Gross | May 8, 2010 | Marketing, Publishing
These days, the publishers’ buzz word is platform, which means that writers have to bring to the table an audience they’ve built up through giving speeches, conducting workshops, writing articles or columns, or having a visible web presence. In short, in addition to...
by Linden Gross | Apr 2, 2010 | Publishing
Packaging isn’t everything, but it’s not chopped liver either. A mediocre or downright shoddy book can look lovely with a sophisticated design on quality paper. But even a beautifully laid out quality piece of work can be cheapened if printed on inferior text stock....
by Linden Gross | Mar 12, 2010 | Marketing, Publishing, Writing
Are you automatically discounting self-publishing? You might want to think again. It seems as if almost everyone wants to write a book at some time in their life, but getting published is getting harder and harder. Those authors who do manage to find an agent—and then...
