by Linden Gross | Apr 29, 2021 | Marketing
Before we get into how to leave an Amazon book review, let’s talk about why book reviews are so important for authors. Starting with the obvious, the more positive reviews you have, the more you will convince people who have hit your sales page to buy your book....
by Linden Gross | Apr 15, 2021 | Marketing, Publishing
Sometimes promoting a book on social media can feel like pitching into a black hole. That’s certainly how I’ve felt with Busting the Brass Ceiling: How a Heroic Female Cop Changed the Face of Policing, which I co-authored with Fanchon Blake. And then you...
by Linden Gross | Mar 18, 2021 | Marketing, Sales
I have to admit that I had no idea of what to do when it came to advertising my book. So, I turned to Incubation Press’s promotion expert, @KeriBarnum, for help. Together, we crafted an ad for Busting the Brass Ceiling: How a Heroic Female Cop Changed the Face...
by Linden Gross | Jan 14, 2021 | Marketing, Publishing, Sales
My former writing coach client’s two books weren’t new. Far from it. Dr. Surender R. Neravetla, MD, FACS–director of cardiac surgery at Ohio’s Springfield Regional Medical–published Salt Kills in 2012 and Salt: Black America’s...
by Linden Gross | Oct 29, 2020 | Marketing, Sales
I’ve never much cared for social media. Hanging out on Facebook isn’t my idea of fun–it involves a computer or phone screen, so it’s work. When it comes to online book promotion, however, it’s unavoidable work. So that’s how I spent...
by Linden Gross | Oct 22, 2020 | Marketing, Publishing
Book endorsements can help sell books. I know that. I also know that I should have started trying to secure the endorsements for my new book a lot earlier. The problem? I’d pushed to get Busting the Brass Ceiling–the new book I’ve co-authored, which...
