Book-Selling Tips: Influencers

Book-Selling Tips: Influencers

You’ve finished your book. You’re sure it’s going to be a bestseller because why wouldn’t everyone want to read it? Maybe you’re right. But your book isn’t going to sell itself, and if no one hears about it, no one is going to buy...
Failure Is Not an Option

Failure Is Not an Option

“It’s time to revise Failure Is Not an Option: Creating Certainty In the Uncertainty of Retirement,” my friend and client, David Rosell, announced. The book, which the financial planner wrote in 2013, hadn’t been updated in five years, and the country’s financial...
Attract Clients with a Book

Attract Clients with a Book

My friend and client David Rosell knows better than most how to attract clients with a book. His first book, Failure Is Not an Option, brought in so many new clients that now he just promotes the book instead of his financial planning business. Earlier this year, he...
Promoting a Book on Podcasts

Promoting a Book on Podcasts

If you’re thinking about how best to market the novel or nonfiction work you’ve just published, don’t forget about the possibility of promoting a book on podcasts. According to Buzzsprout, some 90 million Americans now regularly listen to podcasts,...