The last thing you want to do is spend the time and money to get people to your website only to lose them because your web content is second-rate. Here are the web content writer tips you want to consider when evaluating or revising your web copy: Branding Most people...
Although writing is often called story-telling, it should actually be renamed story-showing. And that’s done through dramatization, so that the reader has a sense that he or she is living the experience instead of just reading about it. We need to drop into your...
If the story below were being told on paper, I'd want a lot more story-showing than story-telling. I'll write about that next. Until then, the video below is a great example of viral story-telling. Brad Phillips blog, which arrived in my mailbox thanks to PRWeb,...
Social media can make or break you. So it's a good idea to brush up on basic protocol before you start tweeting. This article by eReleases' Mickie Kennedy should help: As you probably know, Twitter can be a powerful PR tool for your company. The primary goal, of...
The debate about how to sell a book is sure to go on and go on. Publishing houses may fail or disappear completely. Hardcover and paperback books may wind up being considered cute vintage items. Even then, we will still want to figure out how to get our words in front...
Another writing coach client has completed and published a book. Dr. Surender R. Neravetla wanted to make his case about the dangers of salt. Now he's taking that case out into the world. In next week's blog, I'll talk about everything he's doing to promote his new...
Freelance writer Meghan Ward wrote a terrific blog post late last month titled If Publicity Doesn’t Sell Books, What Does? A friend/client sent it my way. In the ongoing attempt to make sense out of how to go about selling a book, I thought I would share this post...
It's time to clean out your closets. Don't worry about the clothes. Just dust off those manuscripts that haven't gone anywhere and start submitting them to various writing competitions. I've pasted in the email I just received about upcoming Writer's Digest writing...
If you've ever had—or tried to get—a book published, you already know how arbitrary the publishing industry can be. If you find that irritating, you might want to take some deep, calming breaths before you read the New York Times News Service article about the...
Every once in a while, a book really makes you sit up and take notice of the inequities in the world around us. I wish I had thought to write Barbara Ehrenreich’s bestseller Nickel and Dimed: On (Not) Getting By in America (2001). On the other hand, I'm not sure I...
