Go to the movies and you know you’re going to see half a dozen movie trailers before the feature begins. Why? Because the studios know that trailers effectively promote new releases. With the advent of the Internet, trailers aren’t just for movies anymore. Book trailers are gaining in popularity because they do exactly what movie… Continue Reading
Only Fools Rush In When It Comes to Self-Publishing Books
I always advise my writing coach clients to work in phases. Start with the big picture by making sure that a book’s structure is strong. Once the material has been properly positioned, look at what’s missing. That can be character development when dealing with novels, texture that comes from detail, even dramatic action. Only once… Continue Reading
Writing Shouldn’t Hurt – Eliminating Writing Pain
As a group, we writers may just have the worst posture on the planet. That would be bad enough, but all that slouching over a computer can also cause pain. And that’s really not good. But there are ways to eliminate writing pain. My favorite new stretch to counter both comes from my High Desert… Continue Reading
Who’s Cooking — Famous Chefs or Cookbook Ghostwriters
So you really think that new cookbook you just ordered was actually written by Rachel Ray, Bobby Flay, Paula Deen or Martha Stewart? According to one of today’s cookbook ghostwriters, you need to think again. And while you’re at it, don’t assume that your favorite celebrity chef created the recipes or even tasted the food.… Continue Reading
Is Your Website Copy Doing Its Job? Web Content Writer Tips
The last thing you want to do is spend the time and money to get people to your website only to lose them because your web content is second-rate. Here are the web content writer tips you want to consider when evaluating or revising your web copy: Branding Most people think about logos and perhaps… Continue Reading
Story-Showing Not Story-Telling
Although writing is often called story-telling, it should actually be renamed story-showing. And that’s done through dramatization, so that the reader has a sense that he or she is living the experience instead of just reading about it. We need to drop into your characters and experience the world and their reactions to it as… Continue Reading
Viral Story-Telling
If the story below were being told on paper, I’d want a lot more story-showing than story-telling. I’ll write about that next. Until then, the video below is a great example of viral story-telling. Brad Phillips blog, which arrived in my mailbox thanks to PRWeb, explains why. Just one warning: I watched this at 6:25… Continue Reading
Sweet Tweet Advice – How to Use Twitter for Marketing
Social media can make or break you. So it’s a good idea to brush up on basic protocol before you start tweeting. This article by eReleases’ Mickie Kennedy should help: As you probably know, Twitter can be a powerful PR tool for your company. The primary goal, of course, is to get as many targeted… Continue Reading
How to Sell Your Book … Through Publicity? Part 2
The debate about how to sell a book is sure to go on and go on. Publishing houses may fail or disappear completely. Hardcover and paperback books may wind up being considered cute vintage items. Even then, we will still want to figure out how to get our words in front of as many readers… Continue Reading
Book News – Salt Kills
Another writing coach client has completed and published a book. Dr. Surender R. Neravetla wanted to make his case about the dangers of salt. Now he’s taking that case out into the world. In next week’s blog, I’ll talk about everything he’s doing to promote his new book Salt Kills (HeathNowBooks, 2012). For now, I… Continue Reading
Literary Agent:
Ted Weinstein
Ted Weinstein Literary Management
Mechanics’ Library Building
57 Post Street, Suite 512
San Francisco, CA 94104
tw@twliterary.com
www.twliterary.com