I’m not great at social media. Actually, that’s a ridiculous understatement. I’m terrible, probably because I don’t like it. Pitching into an actual black hole would be a lot more rewarding than pitching into a virtual one. But at some point last year, I started to realize that one platform could make a lot of sense. The one billion+ professionals on LinkedIn are exactly the audience I need for my Boost Your Business with a Book e-course.

I know enough about social media to realize that you can’t barge in like a salesperson peddling your wares. You have to establish relationships or a following, or at least feed the machine with a steady stream of posts that will attract notice and, potentially, sharing.

I also knew enough to realize that I had no idea of what I was doing on LinkedIn and was not even beginning to leverage the network correctly. So, I did what I suggest people trying to write a book do. I hired a coach.