Online Book Advertising

Online Book Advertising

Whoever said that writing is easy has clearly never written a book. Ditto when it comes to publishing. As much as we’d all love to believe that if you write it, they will come, things don’t seem to work that way. You actually have to court your readers by...
Don’t Get In Your Own Way

Don’t Get In Your Own Way

A few months ago, my dear friend, Kathleen McDonough, invited me to join her in Cozumel. She had a day of pilates-related business in nearby Cancun (she’s an unparalleled physical therapist and nationally certified pilates instructor). So, she figured it made sense to...
Beta Readers: When, What & How?

Beta Readers: When, What & How?

You’ve finished your book. Again. This time, you really need some people who aren’t your friends or your family to read your manuscript and provide you with some objective feedback and perspective. While you can always hire someone like me to critique your manuscript,...
Using AI When Writing

Using AI When Writing

I will confess right here and now that I haven’t been an AI enthusiast. I’m just not crazy about a computer replacing a writer’s inspiration and craft. My concern about using AI when writing is not unmerited. Over the last couple of years, a glut of AI-generated scam...