Tracia Larimer isn’t your ordinary mortgage broker. So when this creative, never-take-no-for-an-answer broker wanted to spread the word about her business, she decided to write a slim book that would answer a lot of her clients’ questions and help guide them through the mortgage application process. Not surprisingly, her title is as unique as she is: 7 Ways to Pay More for Your Mortgage…Or Not: Planning Steps That Can Save You a Bundle.
HR strategist Christine Frazer decided that she could build business with a book after she had already written a web-based app designed to identify companies’ HR-related vulnerabilities. HR Step 1: The Surprisingly Fun Human Resources Guide for Small and Growing Companies is a perfect reflection of Christine herself, being funny, unexpected and full of invaluable information. And it sure comes in handy with the Human Resources Bootcamps she runs.
You can build business with a book in two ways. As the first two examples illustrate, being the author of a book establishes expertise and sets you apart from your competition. But a book can do more than that, especially when you share who you really are.
My friend and writing coach client David Rosell‘s books about financial planning aren’t just a pleasure to read; they’re as revealing as they are instructive. Instead of the usual, the wealth manager slid his money lessons into stories derived from spending a month in 65 different countries during his younger years. Failure Is Not an Option: Creating Certainty In the Uncertainty of Retirement and Keep Climbing: A Millennial’s Guide to Financial Planning have succeeded in ways that David never could have dreamed of.
“Let me tell you a little about me,” he says to prospective clients upon meeting them.
“Never mind,” they say. “We read the book.”
“Let me tell you about my investing philosophy.”
“Never mind,” they repeat. “We know.”
They’ve already decided to work with him based on what they’ve read. As a result, David no longer promotes his business. He just promotes his books.
Are you ready to build business with a book? With your book? I’m here to help you make that happen whenever you want to pull the trigger.
Love what u do and how u do it. I read Davids book cover to cover which I have not done in a while. It’s everything you said it was
Thanks, Jeff. I’m so pleased that you liked David Rosell’s “Failure Is Not an Option.” It shows just how creative and transparent one can be when promoting business with a book.