Author Websites and the Writer Platform

Author Websites and the Writer Platform

You’ve written your book. Or maybe you’re still crafting it, but you finally have a solid sense of where the book is going and what you want to say. Regardless, you’ve jumped into public speaking, a critical pillar of your writer’s platform....
Rebrand

Rebrand

It’s always cracked me up that writing coach prospects would inevitably mention how beautiful and sophisticated my website was. They never said a word about the writing. Their comments were always just about the look and feel of the site. So why would I even...

Branding Yourself? Presto!

Anyone who reads this blog knows how I feel about marketing. It’s critical, especially for authors. I’ve learned this the hard way, after several books I was proud of, which I had either written or co-written, did not see the success they deserved. Now...

More on Branding Yourself

Whether you’re trying to market a book, some other product or yourself and your business, it’s all about getting noticed by your potential customers not just once, but over and over again. In short, you have to brand yourself successfully. In her article...