by Linden Gross | Jun 8, 2023 | Business, Writing, Writing Coach Services
When writing a book to boost your business, you may think your mission is to sell, sell, sell yourself, your service(s), and/or your product(s). Wrong. Your mission, first, is to home in on the readers’ pain points in a way that demonstrates how clearly you understand...
by Linden Gross | Jun 1, 2023 | Writing
I admit, I have pet peeves when it comes to writing and editing, including the overuse of the word “it.” Like a lot of bad writing habits, most of us don’t even realize when we’re doing it. “Doing what?” you might ask. Right there, you’ve stumbled on one of the first...
by Linden Gross | May 25, 2023 | Business, Writing, Writing Coach Services
When writing a book to boost your business, you’ve got a couple of missions. We’ve talked about the importance of sharing information and stories about yourself and your clients that make people want to do business with you. But for that one-two knockout punch that...
by Linden Gross | May 18, 2023 | Writing
It never occurred to me that I would write a blog post titled “When Writing Works” about a TV ad. Especially since creating a memorable commercial may be the toughest job of all when it comes to being a writer. We’re all so ready to fast-forward through them when...
by Linden Gross | May 11, 2023 | Business, Writing, Writing Coach Services
The hard truth is that, with the exception of your mom, other family members, and a few friends, no one wants to read about you. At least not at first. Your potential readers and clients won’t initially care about you—unless there’s something in it for them. Most...
by Linden Gross | May 4, 2023 | Writing
This morning as I was going through my emails, I opened up the most recent issue of ASJA Weekly. For those of you who don’t know, ASJA stands for American Society of Journalists and Authors. The fact that I just had to identify that after the fact strikes me as...
