by Linden Gross | Jun 8, 2023 | Business, Writing, Writing Coach Services
When writing a book to boost your business, you may think your mission is to sell, sell, sell yourself, your service(s), and/or your product(s). Wrong. Your mission, first, is to home in on the readers’ pain points in a way that demonstrates how clearly you understand...
by Linden Gross | May 25, 2023 | Business, Writing, Writing Coach Services
When writing a book to boost your business, you’ve got a couple of missions. We’ve talked about the importance of sharing information and stories about yourself and your clients that make people want to do business with you. But for that one-two knockout punch that...
by Linden Gross | May 11, 2023 | Business, Writing, Writing Coach Services
The hard truth is that, with the exception of your mom, other family members, and a few friends, no one wants to read about you. At least not at first. Your potential readers and clients won’t initially care about you—unless there’s something in it for them. Most...
by Linden Gross | Apr 27, 2023 | Business, Writing, Writing Coach Services
Growing your business boils down to a simple formula. You have to attract and retain clients. A book can help you do both. My client and friend David Rosell had originally planned to hand out his first book, Failure Is Not an Option: Creating Certainty in the...
by Linden Gross | Apr 20, 2023 | Writing, Writing Coach Services
Asking for help is never easy. Believe me, I know. In my twenties, I spent five years in a tiny High Sierra ski resort called Bear Valley. In the winter, the subdivision is closed to cars, so the only way to get around is to walk, ski, and snowmobile. Since that area...
by Linden Gross | Apr 13, 2023 | Business, Writing, Writing Coach Services
No one wants to read a boring book. You may think that readers should know the information you’re providing regardless of whether the writing captures them or not. But no one likes to be “should” on either. Let’s face it. While a book can help grow your business and...
