I admit, I have pet peeves when it comes to writing and editing, including the overuse of the word “it.” Like a lot of bad writing habits, most of us don’t even realize when we’re doing it. “Doing what?” you might ask. Right there, you’ve stumbled on one of the first...
When writing a book to boost your business, you’ve got a couple of missions. We’ve talked about the importance of sharing information and stories about yourself and your clients that make people want to do business with you. But for that one-two knockout punch that...
It never occurred to me that I would write a blog post titled “When Writing Works” about a TV ad. Especially since creating a memorable commercial may be the toughest job of all when it comes to being a writer. We’re all so ready to fast-forward through them when...
The hard truth is that, with the exception of your mom, other family members, and a few friends, no one wants to read about you. At least not at first. Your potential readers and clients won’t initially care about you—unless there’s something in it for them. Most...
This morning as I was going through my emails, I opened up the most recent issue of ASJA Weekly. For those of you who don't know, ASJA stands for American Society of Journalists and Authors. The fact that I just had to identify that after the fact strikes me as...
Growing your business boils down to a simple formula. You have to attract and retain clients. A book can help you do both. My client and friend David Rosell had originally planned to hand out his first book, Failure Is Not an Option: Creating Certainty in the...
Asking for help is never easy. Believe me, I know. In my twenties, I spent five years in a tiny High Sierra ski resort called Bear Valley. In the winter, the subdivision is closed to cars, so the only way to get around is to walk, ski, and snowmobile. Since that area...
No one wants to read a boring book. You may think that readers should know the information you’re providing regardless of whether the writing captures them or not. But no one likes to be “should” on either. Let’s face it. While a book can help grow your business and...
I'll admit that I find ChatGPT disturbing. If you haven't heard the buzz since its release by OpenAI in November, 2022, here's the deal. ChatGPT is an artificial intelligence chatbot designed to answer any questions you might have. The fact that you can actually have...
In Part 3 about how to get schools to buy your book—culled from a plan of action created for my friend, client, and associate, Morri Stewart, and her fantasy novel Faltofar—curriculum developer turned creativity coach, Deborah Allen, explains who the school...
