The hard truth is that, with the exception of your mom, other family members, and a few friends, no one wants to read about you. At least not at first. Your potential readers and clients won’t initially care about you—unless there’s something in it for them. Most readers seeking information are looking to solve a… Continue Reading
This morning as I was going through my emails, I opened up the most recent issue of ASJA Weekly. For those of you who don’t know, ASJA stands for American Society of Journalists and Authors. The fact that I just had to identify that after the fact strikes me as humorous, because the introduction to… Continue Reading
Growing your business boils down to a simple formula. You have to attract and retain clients. A book can help you do both. My client and friend David Rosell had originally planned to hand out his first book, Failure Is Not an Option: Creating Certainty in the Uncertainty of Retirement, to his existing clients. He figured… Continue Reading
Asking for help is never easy. Believe me, I know. In my twenties, I spent five years in a tiny High Sierra ski resort called Bear Valley. In the winter, the subdivision is closed to cars, so the only way to get around is to walk, ski, and snowmobile. Since that area gets some of… Continue Reading
No one wants to read a boring book. You may think that readers should know the information you’re providing regardless of whether the writing captures them or not. But no one likes to be “should” on either. Let’s face it. While a book can help grow your business and convince people to invest in your… Continue Reading
I’ll admit that I find ChatGPT disturbing. If you haven’t heard the buzz since its release by OpenAI in November, 2022, here’s the deal. ChatGPT is an artificial intelligence chatbot designed to answer any questions you might have. The fact that you can actually have something of a pen-pal correspondence with ChatGPT is weird enough. But it… Continue Reading
In Part 3 about how to get schools to buy your book—culled from a plan of action created for my friend, client, and associate, Morri Stewart, and her fantasy novel Faltofar—curriculum developer turned creativity coach, Deborah Allen, explains who the school gatekeepers are and how to get those school gatekeepers to consider your book: Continue Reading
In Part 2 about how to get schools to buy your book—culled from a plan of action created for my friend, client, and associate, Morri Stewart, and her fantasy novel Faltofar—curriculum developer turned creativity coach, Deborah Allen, explains how budgets are determined in schools, which you’ll need to know when convincing schools to buy your… Continue Reading
In last week’s post, we talked about selling a book to schools. My friend, client, and associate Morri Stewart wanted to try that with her fantasy novel Faltofar, envisioning a multi-faceted curriculum that could be used across several subject matters. She called it Far to Fall, a play on her book’s title. So far so… Continue Reading
My friend and editing client, Morri Stewart, knew that her young adult (YA) novel, Faltofar, would grab students’ attention if she could figure out the ins and outs of selling a book to schools and convince them to integrate her novel into their curriculum. After all, the book had stemmed from bedtime stories she had… Continue Reading
Literary Agent:
Ted Weinstein
Ted Weinstein Literary Management
Mechanics’ Library Building
57 Post Street, Suite 512
San Francisco, CA 94104
tw@twliterary.com
www.twliterary.com