Writing coach client David Rosell’s book Failure Is Not an Option: Creating Certainty in the Uncertainty of Retirement has been so successful with clients and prospects that he decided to give it a whole new look when he published yet another new edition. So when it was time to do the update, the Bend, Oregon financial planner once again tapped the talents of Bright Light Graphics’ Lieve Maas, who also designs books and websites for my new self-publishing company Incubation Press.

It’s hard to argue with the book’s first cover.

But truth be told, I like the redesign even better than the original.

It reminds me of those Art Deco posters and pint glasses that celebrate San Francisco.

Hmmm.

Pint glasses?

Bend–aka Microbrew Central?

Can you say marketing?