Worried about writing a blog?
The first question to ask yourself is whether you really need to blog. Maybe you don’t. If you’re selling carburetors, unless you have a unique technique for restoring them or unless you race or show vintage cars in which you’ve installed your carburetors, a blog probably won’t do you much good.
I may be a blog coach now, but I resisted the idea of blogging like a stiff-legged mule refusing to budge. I didn’t read blogs (at least not then). And I sure as heck didn’t want to write one. I figured that my professional background was enough of a calling card. After all, how many writing coaches have written a national bestseller or worked as an editor on the staff of the Ladies’ Home Journal and the Los Angeles Times Magazine?
A number of friends from the Web world kept urging me to start blogging. Finally one of them said, “Your website gives people information about your credentials and samples of the writing you’ve done. But it doesn’t give them a real sense of who you are.” That’s all it took. I started my blog the next day.
If your business, like mine, requires you to distinguish yourself from your competition or relies on your personality in any way, shape or form, a blog could be just the ticket.
Besides, a blog provides your site with fresh new content, which helps with your search engine ratings. And who doesn’t need that?
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