In a recent newsletter, webmaster and founder of webprodigy.com Lynn Wenger featured the following PR optimizing tips courtesy of publicist Andrea Larson. I love both the content and the tone, so I wanted to share it. Of course, whether you want to send out a media release or launch a media campaign, my One Stop Writing Shop can write anything you need or help you do it.
Lynn writes:
Summer is here! My motto is out with the old and in with the new, not only in our homes and gardens, but also in our businesses. New ideas are blooming every day. Use the Web to promote your brilliance. Today, Andrea Larson, my most favorite PR 2.0 guru is sharing a few D.I.Y. tips on how to successfully use online PR to make your website pop in the search engines. If you would like more hints and tips on PR, please visit http://www.eluremarketing.com or call Andrea at (541) 639-5002 for a free initial consultation. Let her know that Lynn [and Linden] sent you. And of course, if you want to try these tips, but don’t know how, contact me and I’ll gladly do the work for you.
Andrea writes:
In this ever changing world of public relations, social media, and search engine marketing, it is essential to get the most of your PR efforts. Following is a checklist for optimizing your press releases:
• Clearly define the goal and target audience of the release
• Research keyword phrases (1-2 per release)
• Add keyword phrases to the title, sub heading and body copy
• Use keyword phrases when linking to landing pages or other corporate web site pages – not “click here”
• Add media to the release (images, video, audio) as well as alternative formats of the release (MS Word, PDF)
• To count conversions, use tracking codes in the URLs that point from the press release to landing pages
• Post the release to the company online newsroom
• Write a blog post version of the announcement and include a link to the press release
• Distribute the release via a wire service such as PRWeb, Marketwire, PRNewswire or Business Wire
• Optional: create and distribute a social media version of the press release
• Encourage bookmarking of press release pickups
• Monitor
Thanks, gals. Here’s to a sizzling hot summer when it comes to publicity!
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