I just started working with a client who has been unfairly lambasted online. Google his name and a high-profile case arbitrated by a judge who did not understand the high-level finances involved immediately pops up. Of course, neither the background behind the case nor the explanation surfaces. Just the damning coverage. Not good.
My client was forced to start working with a reputation management company, who recommended suppressing the negative search results through positive articles, blog posts, social media and, yes, a book about the experience that landed him in court. So he agreed to write a short book that tells his side of the story while providing a guide for judges and a warning for other professionals who could find themselves confronting the kinds of decisions that got my client into trouble.
But where to start?
When the reputation management company reached out to me, they asked if I could ghostwrite the book. But when the client and I got on the phone, I quickly realized that he wanted to write the book himself. So I’m functioning as his writing coach instead of his ghostwriter.
Once the book is done, we’ll do what we can to promote it on—and off—Amazon. The more traction, the better my client’s online reputation will look.
Books have always been a way to get out there and make one’s case. Who knew they could serve as such a credible and critical online reputation management tool.
Need help writing something that sounds like you only better?
Contact Linden at linden@lindengross.com
866-839-BOOK (2665)
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