Publishing Your Book

by | Jul 3, 2025 | Publishing

A few months ago, I received an email from a writer who had been referred to me by an editor I routinely work with. The writer had finished her novel. She’d had it both line edited and copyedited. Despite this pro move that way too many people want to skip, she had no idea what to do next. She wanted to hold a copy of the book she’s worked so hard on, but had no idea how to make that happen. Was it worth publishing it on Amazon?

“Writing a book (maybe especially for those with completely different career paths) feels a bit like jumping out of an airplane,” she wrote.

I’m guessing that the notion of self-publishing that book made her feel like she’d leaped without a parachute.

“I’d be happy to help you out with the publishing side of things,” I replied. “I actually started the Incubation Press arm of my business because my writing coach clients were finishing their books and didn’t know where to turn next.” 

An initial phone conversation led to a Zoom call with Keri-Rae Barnum, my brilliant publishing and marketing associate, who not only hires and directs the cover and interior page designers but also handles uploading the book to Amazon and IngramSpark as well as its promotion.

Since I had asked the writer to find a variety of covers in her genre that spoke to her, we wound up doing a cover consult as well as talking about her publishing options, and what potential promotion would look like. I could sense her relief along with her growing excitement.

Her cover is being designed, along with her interior pages, as we speak. I can hardly wait to review the drafts of both with her, so she can begin to see her dream of holding that published book take shape.

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