Are your efforts to promote yourself and/or the products or services you offer serving you as well as they should?
Let’s see.
Does your promotional material:
- Provide potential customers with solid information rather than hype about how your products or services will help them?
- Share customer stories that show a wide variety of people benefitting in different ways?
- Give a sense of how you work with clients if that’s appropriate or how you make your product?
- Establish you as an expert in your field?
- Deliver a sense of who you are as a person?
Each of the above points is critical to your marketing success. Here’s why:
If you’re like most people, you’re probably sick and tired of being sold to. That’s why so many of us hate the process of buying a car. Use those same slick, pushy tactics to promote yourself, and you’re going to engender the same reaction. In contrast, providing people with facts and examples, and then allowing them room to make their own decisions sets a very different tone.
People need to know that what you’re offering is going to solve a pain point for them. When they can see themselves in other people’s stories, that message comes through loud and clear. If you then go on to provide a sense of how that happens, you answer any questions that might keep a potential client away. And since we’re wired to remember stories more than stats, this can be a game-changer.
Prospects are also going to want to trust that the person behind the product and/or service they’re considering really knows their stuff. Establish your expertise and you answer that question.
Finally, customers increasingly want to know, like, and trust who they’re doing business with. And that doesn’t just apply to the service sector. So, when you promote youself, you want to provide them with information that shows them who you really are as a person inside–and outside–of work. “For your customers to trust your brand, you’ll have to share information about yourself and your business,” states a 2023 article in Business News Daily.
Add all these points up, and you’ve got a tall order that’s going to be impossible to fulfill with an ad or even a media release. That’s where writing a book comes in. For starters, being the author of a book in your field automatically provides that sense of authority you’re looking for and sets you apart from the competition. And if you write a story-based book that’s informative and fun to read, potential customers will come looking for you rather than you having to sell yourself, your product(s) and/or your service(s).
“I’m not a writer,” I hear you saying to yourself.
Here’s the deal. You don’t have to know how to write a book. That’s why I wrote the Boost Your Business with a Book e-course. It all starts with some sloppy copy. And when you’re supposed to write sloppy, the only way you can get that wrong is to try to perfect it.
Ready to find out more about how to promote yourself in a more effective way? Check out Author’s Incubator. We can follow that up with a free consult. Just email me: linden at OneStopWritingShop.com.
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