Writing a blog for business can be one of the best ways to promote yourself, but only if you get it right.
Let’s face it. Even those of us who are patient have the attention-span of a gnat when surfing online. If something doesn’t catch us right away, click! We’re onto the next page. So you have to grab people right away with the content and tone that will keep them reading.
Here’s what to consider the next time you’re writing a blog post:
1) Every blog post needs a hook to attract reader attention. When you’re writing your lead, think fishing. Think bait.
2) Catching readers is hard enough. But then you have to hang onto them. So think about your clients’ interests at least as much as your own when coming up with topics for your posts.
3) You want your blog to give people a sense of the person behind the website and the business. How you write will convey that as much as what you write. Instead of worrying about perfecting your blog entry right from the start, bash out a bunch of sloppy copy (see my post on sloppy letters for more information) so that you can find your own voice. Edit later.
4) Most of all, make sure you know what you’re trying to accomplish with your blog.
Are you trying to get a sale?
Is building your credibility the priority?
Do you want to introduce yourself on a more personal level?
Perhaps you want to make an online splash.
Or maybe you’re going for all four.
Getting clear about your goal is the first stop to helping you turn your blog into an effective marketing tool. If you need some help, think about working with a blog coach.
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