by Linden Gross | Dec 13, 2013 | Marketing
As I mentioned in a prior post about writing effective web content, this fall I attended Bend Webcam 2013 where I heard , Dr. Susan Weinschenk, author of How to Get People to Do Stuff, speak. She offered so many interesting insights that I couldn’t include them...
by Linden Gross | Dec 21, 2012 | Marketing, Writing
It’s the holiday season. If you’re like me, you’ve been buying and/or making gifts for those close to you. Maybe you’ve even bought yourself a present. I know I have (can you say Galaxy tablet?). I love treating myself. And if I can treat...
by Linden Gross | Nov 8, 2012 | Marketing
Why do so many people think about everything but their web content when they’re trying to position themselves online? Maybe you’ve even been guilty of that. I understand why we tend to ignore web content in favor of design. We’re such a visual...
by Linden Gross | May 26, 2012 | Marketing, Writing
The last thing you want to do is spend the time and money to get people to your website only to lose them because your web content is second-rate. Here are the web content writer tips you want to consider when evaluating or revising your web copy: Branding Most people...
