by Linden Gross | Dec 13, 2013 | Marketing
As I mentioned in a prior post about writing effective web content, this fall I attended Bend Webcam 2013 where I heard , Dr. Susan Weinschenk, author of How to Get People to Do Stuff, speak. She offered so many interesting insights that I couldn’t include them...
by Linden Gross | Nov 2, 2012 | Blog, Marketing
You can turn your business’s news into publicity, visibility and more customers through online media releases and blog posts. All you need is a little news to share. Sometimes, however, it’s tough to see those newsy angles that are actually right in front of...
by Linden Gross | Aug 3, 2012 | Marketing, Writing
I seem to be writing more and more media releases these days, what with writing coach clients launching their books and businesses needing to promote themselves. Between my background as a journalist and my years of writing, I know how to attract an editor’s...
by Linden Gross | Jan 15, 2011 | Marketing, Writing
Want results? Then watch your words. Slap some lousy copy onto a website or in a brochure for half the world to see and you’ll get the same response you would with a poorly written ad, media release or newsletter. Zippo. Nada. Zilch. Conversely, you can promote your...
