When it comes to sales, a product’s write-up can seal the deal . . . or not.
Linden’s writing services include product information sheets and tags, as well as collateral material ranging from how-to instructions to sales information about various Asian art pieces. As with all her work, she brings the highest standards of professionalism to each job.
Years ago, she was asked to knock-off a competitor’s collection of recipes by changing a single ingredient in each. The first recipe called for tuna, onion, mayonnaise, celery salt and pepper. The second recipe called for hard boiled eggs, onion, mayonnaise, celery salt and pepper. The third recipe called for cooked chicken, and, yes, onion, mayonnaise, celery salt and pepper. Unable to read any further, let alone amend the piteous recipes, she opted to create her own. She donated the sample pull-string chopper that the cookbook was to accompany to some friends. A year later, those same chums attended a family reunion where a cousin talked about how the useless pull-string chopper he’d purchased had come packaged with the greatest little cookbook that he used all the time.
