Optimize Your ABOUT Page

Optimize Your ABOUT Page

I hate writing about myself on my website’s ABOUT page. I don’t want to boast about my accomplishments, but I sure don’t want my bio to sound like a CV.

Many of us probably feel this way. Luckily, a new theory regarding how to write your ABOUT page could help. A lot.

Recent stories, including one in Writer magazine, indicate that writing your ABOUT page as a narrative will help on the SEO and conversion fronts. In their words:

Creating your story ties together your history and unique philosophies into a narrative, one that is both visual and telling. Your story might include how you got started, including your personal history and important milestones in your writing life.

Your goal is to connect with your readers. And we all know that people relate to and remember stories, often forgetting the rest. None of us wants to end up in a mental trash can. Taking a story-approach to your ABOUT page can help.

Begin with a sloppy letter about your career. Starting at the beginning and going chronologically will help keep your thoughts organized and make the later process easier. Write about what:

  • Inspired you to get into your line of work or to write your book.
  • Led you to make the choices you did.
  • A pivotal moment along the way.

I love the magazine’s next piece of advice—to show the story instead of merely telling it so that the reader gets to go along for the ride. The article brilliantly points out the difference:

If I wrote, “I got my start with poetry in November 2010, and it’s been an important endeavor to me,” there is nothing to see visually – it’s just comprised of “telling” details. Consider the following example and how a picture forms in your mind, placing you right there with the narrator.


My life changed the day I took my first step onto a layer of red-hot coals; surrounding me were other women, just like me, dressed in colorful shorts and T-shirts – only they’d already crossed, and seemed little deterred to do it again. With the full moon overhead, and a drum beating in the distance, I took my second step…somewhere around the third step, my first poem came to me…

Of course,  you may want to share your philosophy about life, work or writing, and you’ll definitely want to share your credentials. Again, sloppy writing will help with the brainstorming. Don’t worry about how it sounds. You’ll have plenty of time to revise once you’ve got the initial words down.

Once you’ve got your initial copy banged out, tie it all together in a logical, story-driven way. Just remember the object here is to leave the reader with a real sense of who you are, not just what you’ve accomplished. That’s what will ultimately set you apart.

I recently revised my ABOUT page using this approach. While I still have some work to do on the evocative scene front, I hope my new ABOUT page gives you some ideas of how to revamp your ABOUT page.

(And yes, despite a rather acute fear of heights, that’s me climbing up to a 100-foot-high platform built in a legendary Northern California redwood.)

All that and more in my new ABOUT page. Check it out.

Ready, Set, Self-Publish!

Ready, Set, Self-Publish!

Most people who decide to self-publish have no idea what they actually need to do to get their book into print.

Welcome to the new—or at least newly revamped—Incubation Press, a top-notch, boutique self-publishing house, with highly personalized services. My ridiculously talented team and I will walk you through seven simple self-publishing steps that cover everything from design to production and distribution. We can even create a website and online marketing campaign for you that work in conjunction with your book in terms of look, feel and message.

With us you actually get to communicate in person, or at least over the phone, with a editor-and-design team of humans rather than a dashboard. And I’ll be there as your personal project manager and advocate every step of the way.

You can even check out our first project, a moving book about growing up with a bipolar mom called Breaking Into My Life. I’d love to tell you it’s hot off the presses, but it’s so new that we just finished copy editing and are still designing the interior pages. On the other hand, author Michelle Dickinson-Moravek’s website about her book and her topic of mental health, which we designed and developed, has already launched. And it’s as gorgeous as it is informative.

Whether you’ve finished your manuscript or just beginning to think about writing a book, we want IncubationPress.com to shed some light on what to expect when you self-publish your book. That’s why the end of each of our seven simple self-publishing steps includes not-to-be-missed tips. Whether you decide to work with us not not, the scads of information at Incubation Press will help guide you through the process when you’re ready to self-publish. You’ll not only find out what to do, but when to do it as well.

So check it out. And if we can help on the publishing—or the writing—front, just give us a holler. The easiest way is to email me: linden@IncubationPress.com (or linden@OneStopWritingShop.com).

Happy writing and happy publishing!


Writers Never Die, Witness the New Promotion for Dad’s Book

Writers Never Die, Witness the New Promotion for Dad’s Book

They say writers never die. If my dad, Leonard Gross, is any indication, that’s absolutely true.

Two-plus years after Dad’s death and 35 years after Simon & Schuster published The Last Jews in Berlin, which is based on interviews Dad did with Jews who went underground in Berlin during the war, Amazon selected his book as a Kindle Monthly Deal (KMD) last October. Apparently the promotion continues, since the kindle version is still being offered for just $2.99.

From the first, The Last Jews in Berlin, which reads like a thriller, drew immediate acclaim. Continue Reading

Writing Inspiration

Writing Inspiration

Every so often, we all need a reset. A time to let all the doing fall away, to steer clear of the noise of our lives and to remember what matters, which just might be a little writing inspiration.

With that in mind, greetings from Paris where I arrived some ten days ago. Or should I say where I returned ten days ago. Although I last visited almost nine years ago, I always feel as if I’m coming home, the result of having grown up here from ages 10 to 15. And this time I get to stay for four weeks.

The excuse for such a long visit, aside from my lengthy absence, includes reclaiming my French and researching a children’s book I’ve wanted to work on for decades. Continue Reading

Book Bulk Sales

Book Bulk Sales

If you’re an author, you want to sell as many books as you possibly can. For one, there’s the money. For two, when you’ve poured yourself into a book, you want to share your message and your words. That’s why in addition to direct marketing to the individual consumer (see last week’s post), Brendon Burchard… Continue Reading

Book Marketing Direct to Consumer

Book Marketing Direct to Consumer

Book marketing direct to consumer isn’t the norm. But maybe it should be. In the last post, you read about Brendon Burchard‘s approach to creating a series of products, based on your book, so that you create a backend sales funnel rather than relying solely on sales of your book when it comes to making… Continue Reading

Book and Backend Sales

Book and Backend Sales

Does your book solve a problem for someone? Have you created a backend series of products and/or services (see last week’s post) that continues to address those concerns? If yes, then your revenue potential is downright healthy. When you’re sharing your expertise on a subject, sales boil down to meeting the prospective buyers’ needs with… Continue Reading

Brendon Burchard’s Experts Academy

Brendon Burchard’s Experts Academy

If you’ve been following this blog, you’re about to realize that this is Brendon Burchard season. You’ll figure out why if you read my recent posts about productivity and how to make money as a writer, along with the next three posts that will spotlight his Experts Academy. Brendon’s Experts Academy focuses on having authors… Continue Reading

To contact Linden Gross, please call:

866-839-BOOK (2665)

or email:


Literary Agent:

Ted Weinstein
Ted Weinstein Literary Management

Mechanics’ Library Building
57 Post Street, Suite 512
San Francisco, CA 94104