Whether you’re trying to market a book, some other product or yourself and your business, it’s all about getting noticed by your potential customers not just once, but over and over again. In short, you have to brand yourself successfully.
In her article “Live Long and Market: Small Business Branding,” Marketing Coordinator Jamillah Warner has some terrific tips on how to do that both online and offline.

When you’re ready to bust a move on the branding front, just remember that the One Stop Writing Shop can help you write whatever you need or do it for you.

Now go forth and brand yourself!

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Over the last several months, I’ve teamed up with life coach Carol Delmonico to write a workbook called The Write Balance and conduct related salons. Our pitch letter explains the project pretty well:

• Are you living a life out of kilter with your natural self?
• Do priorities you’ve set take a backseat to life’s hubbub?
• Do you know what you really want?

Exploring core beliefs allows you to uncover who you really are and what’s truly important to you. Understanding your hidden inner self allows you to carve out a genuine life in line with your values. That’s not easy. The Write Balance workbook and salons guide you down a path of self-discovery through fun and empowering writing exercises revolving around the Write Balance Wheel. Together we will explore societal influences and beliefs, connection, conscious choices, commitment and self-awareness, and rediscover our passions and our aliveness. Even if you don’t like to write or even if you have never written before, the workbook and salon make it simple and fun.

Carol and I introduced the concept at a seminar featuring Dr. Andrew Weil and drew the interest of a manager from a local resort. She liked our energy and the idea of people getting together to do guided writing which they then shared appealed to her. Did we want to discuss the possibility of conducting Write Balance workshops for their guests?

Naturally, we agreed to meet with her. Over lunch, we came up with an angle we hadn’t even thought of: Using the power of writing and sharing to facilitate group bonding, especially during family reunions that unite people who are tied by blood (or marriage) but who have either never met or really don’t know the inner person they’re related to.

The new pitch reads like this:

The Write Balance Family Rendezvous

• How well do the members of your family really know each other?
• Would you like to get beyond the family roles and discover each others’ inner landscapes?

Life coach Carol Delmonico and writing coach Linden Gross offer you and your family the opportunity to deepen your relationships through writing, sharing and laughter. Even if you don’t like to write or even if you have never written before, the Write Balance Family Rendezvous makes it simple and fun for everyone from your oldest to your youngest family members. After the Rendezvous, you will receive a bound book containing all your family members’ writing, as well as a CD of whatever is shared as a group during our time together. So in addition to enhancing your family reunion and strengthening your family bonds, those memories will literally last forever.

Just goes to show how far a little brainstorming can take you.

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Writing a memoir is not the same as writing your autobiography. This is not the all-inclusive story of your life, no matter how fascinating. A memoir has a specific theme, which is revealed to the reader through narrative prose that reads like fiction.

To write a good memoir, you first have to figure out why you want to write it. What’s the message? And what’s the pivotal time span or series of events in your life that brings that message to life?

When I helped Fanchon Blake rewrite her memoir about suing the LAPD for sex discrimination, we wound up cutting 100 pages that had to do with her being involuntarily recalled to the army and sent to Japan. The Japan material was fascinating, and it certainly took place during the years Fanchon was at the LAPD. But aside from the fact that being recalled forced her to take a leave from the police department, the pages about her Japan experience did not relate to the LAPD story. So they had to go.

Once you’ve honed your focus, you need to write the book dramatically. Remember, you’re taking your readers on a personal journey. Focus on the highlights (or lowlights) that show how you transitioned from Point A in your life to Point B and finally to Point C.

Hint #1: A this happened, then this happened and then this happened approach won’t serve you here. Each chapter has to build on the last, and has to have its own reason for being. That may provoke some rather difficult soul searching that can wind up making you feel like you’ve put yourself on your own very personal shrink’s couch. But until you figure out each chapter’s sub-theme and how it contributes to the main theme, you won’t be able to nail the dramatic purpose of that chapter.

Hint #2: Creating an outline can really help. So can writing sloppy letters to figure out what you’re trying to say, why you want to say it and the events that stand out in your mind.

Once you’ve figured out the arc of your book that takes the reader on that journey of transition, you’ll need to bring your scenes to life just like you would if you were writing fiction.

Hint #3: Go big on details. They will bring your material to life.

Hint #4: Dialog is your friend.

Hint #5: Think of this as story-showing instead of story-telling. You want your readers to experience what happened, as if they had been along for the ride. As if they were you.

For more tips on memoir writing, check out The Complete Idiot’s Guide® to Writing a Memoir by Victoria Costello, who’s also the author of the soon to be released A Lethal Inheritance: A Mother Uncovers the Science Behind Three Generations of Mental Illness, (Prometheus Books, 2012).

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A number of my clients writing novels have struggled with characters’ point of view (POV for short) in their work. POV means that you enter a character’s head and see the world from his or her point of view. The problem is that entering every character’s head including the minor ones can, well, make the reader’s head spin. On the other hand, sometimes it helps to have more than just the main character’s point of view. And, of course, there are often more than just a single main character in a novel. So what do you do then?

I liked Rob Parnell’s article “Point of View in Fiction – What’s Right and What’s Wrong“. Here, with his permission, is his take on the issue:

The great Chinese ruler, Mao Tse Tung, once said, ‘In order to break the rules of a system, one must first learn and understand them.’ (Okay, I paraphrase – he was actually talking about Communism.)

But so it is with POV in fiction. Learn the rules first, then you can break them.

I get so many emails from writers asking how they should deal with point of view that I thought it might be interesting to discuss the subject here.

The truth is, there’s no right or wrong way to do things – but there are guidelines that, if you adhere to them, will mark you out as a good and competent writer. Similarly, if you ignore them (without understanding what you’re doing) then you’ll most likely come across as an amateur.

Before we go on, let’s make sure we know the terms of reference.

For most fiction, you have 4 basic alternatives.

1. First person, where everything is told from the limited POV of the protagonist – the classic ‘I’ story. Good because you can get right inside the feelings and motivations of the main character. Bad because only the narrator can propel the plot – that is, nothing can happen that the hero is unaware of.

2. Third person, where the writer (and reader) follows the action through the actions of one protagonist. Good because you can get inside and outside of the character, describing a rounded personality with some objectivity.

3. Omniscient, where the writer can describe the actions and inner feelings of all of the characters from any point of view that seems appropriate. Good because of its flexibility. Bad because it is open to abuse and mishandling.

4. A combination of all of the above.

Now, most aspiring writers have little trouble with options 1 and 2 – the limitations are relatively obvious when you use them. It’s in the 3rd option where writers start to flounder.

Consider this piece:

Jenny thought about what he’d said. He was right, she was lonely and would do anything to stop him from leaving. Finally, she said, “Do you care at all?”

“Of course.” Don looked away, trying to contain his angst. Should he tell her about Debra? He wanted to but knew it would only make things worse. He chose to lie. “We’ve grown apart, Jen…”

Gwen entered the room. Instantly, she could tell something was wrong. She scanned the lovers’ faces and decided to leave them to it. Head bowed, she left.

This is fairly typical of the kind of inexperienced writing I’m sometimes asked to comment on. The writer desperately wants the reader to know all sides of the story, thinking that this creates drama and intrigue – but simply put, it doesn’t. It creates confusion for the reader. What’s called ‘head-hopping’ makes a reader uneasy for one main reason:

Identification. Readers want to relate to one character at a time – it’s human nature. Therefore, it would be unnatural for a character to know what another was thinking. Indeed, it’s NOT knowing what the other character is thinking that goes a long way to creating drama!

The practice of ‘head hopping’ has all but been eradicated in most modern literature but is still prevalent in some romance, especially during love scenes. Sometimes the romance writer is so keen to let the reader know that love (or whatever) is being reciprocated that they abandon the line between two points of view and merrily leap from one brain to another, sometimes, I find, to the point of nausea!

Note this: just because something is or was common practice, doesn’t make it right. Writing is a craft and we, as craftspeople, should surely learn from the mistakes of the past and seek to improve our writing techniques.

Agatha Christie was famous for her head hopping – you might be in a room with Miss Marple and half a dozen others and never knows whose head you would end up in! This gave the reader the illusion they knew the innermost thoughts of characters. I say illusion because Christie did it to mislead – she was never totally honest with the reader – for good reason: she wanted to hold back the identity of the killer till the last page!

This kind of deliberate misdirection – the type that ‘cons’ the reader – is frowned upon nowadays. We modern writers have to be cleverer than that.

There’s a famous scene in Carrie, which Stephen King mentions in his book On Writing. Most of the book is told from Carrie’s POV but there’s one scene where Carrie leaves the room and the POV jumps, without a break, to her mother. King says he did this deliberately – to jolt the reader into accepting a particular plot point. This is a fine example of breaking the rules when you know them.

Despite the challenges for the aspiring writer, the modern trend is towards alternating chapters of third person omniscience and occasional forays into first person, not exclusively limited to the protagonist.

But why is the most challenging of styles now the norm?

One word: TV. Without so much as making a framed suggestion, television and movie scripts have forced us to think in terms of objective omniscience – a state where we are privy to the actions of most of the lead characters actions and reactions in real time. This works so well because it reflects the way we have come to view reality – a linear series of interactions that lead to a believable outcome.

It’s little wonder that most modern novelists concerned with ‘willing suspension of disbelief’ now use the same format – where each chapter introduces new characters whom we get to know and understand before moving on to another situation or group of individuals that we implicitly expect to have something to do with the plot.

But in the actual writing, where should we place the point of view? We should already understand that in any given scene we should identify with one character at a time – but which one? The best advice I ever received was that scenes are most effective when told from the POV of the person with most to lose.

For example, in a love scene, the partner with most at stake emotionally should be your focus. Similarly in a thriller, the hero who’s about to lose his life, his lover or his livelihood through his actions should be your focus.

In literary novels, your focus should be on the character most affected by the unfolding story. In fantasy and science fiction too, you’ll have noticed that the story is more often than not told from the POV of the hero charged with saving the world, the spaceship or the poor hapless villagers.

Follow this particular guideline and you won’t go far wrong.

Then, later, when you understand the power of placing the POV in the right place, can you feel free enough to experiment – by deliberately moving the focus around. Dickens was good at this. He would focus his attention (and thereby the readers’) on unsympathetic characters from time to time to heighten the effect of returning to the protagonist.

Modern authors too – like James Patterson and Thomas Harris – will occasionally tell parts of the story from the POV of the killer. To give us a sense of menace, madness and revulsion so that we identify more strongly with Clarice Starling and Alex Cross when we return to them.

To conclude – my advice is that you choose to write scenes, chapters, sections etc. from one POV at a time. And if you do feel the need to change POV midstream, have the courtesy to place a blank line in the text to alert the reader to the change!

Best regards and keep writing!

You can find more from Rob on his website http://www.easywaytowrite.com/.

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A couple of months ago, I attended the Nature of Words, which bills itself as Central Oregon’s premiere literary event. They’re underselling themselves. A number of the high profile writers involved deemed it the country’s best literary festival. Where does the truth lie? Like most things, probably somewhere in the middle. All I know is that I loved the experience of authors sharing their truths through their writing. At the gala dinner that capped off the event, poets, novelists and a journalist turned bestselling author read portions of their work. And in their spilled words, I recalled the fiction writer I used to be, the writer I was trying to be.

Criticism comes so easily, crumbling dreams like over-baked sugar cookies. Yes, that happened to me. During one of my creative writing classes at U.C. Santa Cruz, I had read my latest short story aloud. As the daughter of an acclaimed journalist, I had been trying to find my voice. My voice. Perhaps afraid to look wide, I focused on the kind of detail that actually gives life to words on a page. My professor, himself the offspring of a famous writer, didn’t see it that way. After my fellow students had reacted to my prose, he looked at me. “It’s very nice,” he said. “But so what.”

He didn’t know that his words would haunt me, his student, for the next three decades. He didn’t know that they would squash a dream that I have yet to revive. But he should have.

So I’m careful with my words when dealing with others–and most especially when dealing with other writers. I’m always truthful, but I find ways to share my truth with my clients without shattering theirs. My job as a writing coach is to help people pursue their writing dreams rather than sidelining them. I wish my professor all those years ago had felt the same way.

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“I am feeling like I need to confess,” my new writing coach client Darshana Weill wrote in an email to me last week. “I have not written at all. I have writing time set aside for both today and tomorrow, but I also feel stopped. I feel guilt and overwhelm and a bunch of other stuff. I am familiar with this feeling. It’s the feeling that stops me from moving forward at all.”

Darshana may have been panicked about the fact that she hadn’t written at the beginning of this week, but I was not. The “Food Freedom Coach” had produced like crazy the week before. A three-day workshop followed by a day of catch-up had stalled her, but only temporarily. I knew that even if she didn’t. Fortunately, she had known enough to contact me immediately, instead of stewing in a broth of self-recrimination. My job as her writing coach was simply to make sure she regained her sense of perspective. So I wrote her back on the spot.

“Hi Darshana,” my email read. “Thanks for reaching out. You cannot expect yourself to write daily. You’ve embarked on a marathon. You wrote a ton on your first stretch. You’ve slowed a little now, in part because life got in the way. (What a concept!) Now just start back up. No worries. You’ll be fine.”

And she was. The writing she produced this week may not have been voluminous, but it had the raw, emotional power that her previous writing had lacked. In my book, that’s one hell of a week.

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As a freelancer, you usually have to toot your own horn. Occasionally, however, someone toots it for you. That recently happened after I led an interactive Chamber of Commerce presentation about writing media releases.

I opened the presentation by saying that media releases can mean free publicity, but only if they get published. In order to get noticed, you need a hook that will attract editor and reader attention. Think fishing. Think bait.

When searching for a potential hook or lead for a media release, I recommended, ask yourself:

1)  How does my business or service benefit clients?

2)  How are current social trends or news stories impacting my business?

3)  What’s happening in my business that’s newsworthy?

  • Is my business changing in a way that will impact my clients positively?
  • Do I offer a unique product or service?
  • Have I won any awards or received other noteworthy recognition?
  • Are my clients saying or asking the same thing that might be worth noting?
  • Have I recently launched a website or made a TV appearance?
  • Am I planning to offer a workshop?

After attendees had worked on their hooks, they shared them—along with information about their businesses—to the others at their table. Then I introduced them to mind-mapping as a less linear way to get ideas for a media release. (Stay tuned for a mind-mapping blog entry, coming your way soon.) 

Then they learned about using the Sloppy Letter to generate ideas for content, along with what in the writing business is called the “nut graf.” This paragraph provides readers with the basics about your business/product/service and helps establish credibility.

After demonstrating my paste and pile method and discussing my Seven Secrets to Writing Just about Anything (check the blog archives) I explained that you want to end the media release with a call to action and information about where readers should go for more information or to make a purchase.

To be honest, I wasn’t sure if the presentation had succeeded as well as I wanted, in part because of a time snafu. (Note to self: When speaking in public put new batteries in the clock you take to help with timing.) Need I say more?

Still, I guess it worked. So I will unabashedly share a couple of the testimonials I received while I bask in the praise.

“I learned so much from your class on how to write a better press release that I couldn’t wait to get back to the office and write one!” wrote Tia Sherry, Outreach Coordinator for the not-for-profit organization Volunteer Connect. “I applied the tools you had given us like mind mapping and was very pleased with my write-up.”

But wait, there’s more.

“I’m so glad that I attended your presentation today. I thoroughly enjoyed your straight-forward and down-to-earth approach,” wrote Jennifer Martin of Success Strategies Business Consulting. “The exercises were just enough to get everyone thinking creatively in a relaxed environment. I had great fun and walked away feeling like I had the tools to move forward in a productive way. Awesome!”

I’ll say. Having someone else pat you on the back is definitely more satisfying than doing it to yourself. So next time you’re impressed with someone’s work, you just might want to let them know. Read more

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After not hearing from a former writing coach client for quite a few months, she recently sent out an email showing just how creatively you can finance a project:

Dear friends,

I’m excited to say that I’ve gathered up the courage to finally publish my collection of short stories that took five years to write. Same Same is a collection of stories that gives an intimate glimpse into the life a Vietnamese manicurist in San Francisco. This theme is very important and personal to me because my mom has worked in the nail salon industry for over twenty years, including the time in which I grew up working in her salon in San Francisco. For many of us, we walk by nail salons often and see the Vietnamese women work there. Immigrant women like my mom continue to be encouraged to go on this path and continue to transform this urban employment niche.

As a friend, I’m asking for your support to get the book into the world and have it available in paperback and ebook format. Check out my kickstarter page: http://kck.st/s83bUj

Any pledge will be deeply appreciated and will go to publish and market the book. Thanks in advance for supporting my writing and helping me reach my $1000 goal.

Hope you are doing well!

Love,

Ly

When I visited Ly’s kickstarter page, I found out that eleven backers have already pledged $685. As of the publication of this post, she has 28 days to go to meet or top her $1,000 goal and actually get the funding for her project.

On Kickstarter, which bills itself as the “world’s largest funding platform for creative projects,” including music, film, art, technology, design, food, publishing and other creative fields, a project must reach its funding goal by the deadline or “no money changes hands.” This protects the donor as well as the creator. As the site says, “This way, no one is expected to develop a project with an insufficient budget.” Creators can test their concepts by seeing if they can actually raise the minimum amount they’ve deemed necessary for their projects without compromising their supporters or themselves.

So check out Ly’s kickstarter page. Maybe you want to throw a little support her way. Contributions as small as $10 are accepted. Or maybe you have your own project to finance. Either way, it’s worth a look.

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Every time I help someone write a book, I step into a new world. I was recently lucky enough to take a stroll through the life and times of Fanchon Blake.

During her 25 years as a policewoman, Fanchon’s career was limited by sex discrimination. Despite her dedication, her talent and her tenacity, she was not allowed to even try to promote beyond the rank of sergeant. The LAPD simply didn’t allow women to hold higher positions. Eventually, Fanchon realized that she would never be able to change the LAPD’s anti-female culture from within. So she sued, initiating one of the country’s landmark Title VII cases with little to no help from anyone.

“Fanchon Blake has been a hero of mine for many years,” says Joseph Wambaugh— a former LAPD police officer and best-selling author of numerous bestsellers about police work—who has written the book’s foreword. “Her contribution to the equality of women and other minorities in law enforcement is immeasurable.”

Now 90 and as feisty as ever, Fanchon still speaks her mind–in this video, shot and edited by my brother Jeff Gross, and in the book she’s just completed.

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I love helping people write their books, especially when the individuals in question are smart, fun to work with and have terrific insights and stories. Olympian Michael Johnson proved to be one of my all-time favorites. After working with Michael in both a writing coach and editor capacity, I’m undoubtedly biased, but I love his new book.

Publisher HarperCollins, says of Gold Rush:

“This exciting new book is based on Michael Johnson?s own experiences as an iconic four-time Olympic champion, and on the knowledge he has gleaned as a top-class coach and motivational speaker. It also features, uniquely, more than a dozen exclusive and insightful interviews with Olympic legends from across several different sports who between them have claimed more than 50 gold medals over the past 30 years.

“In essence, Johnson has assembled his very own Olympic Hall of Fame in assessing the DNA of true champions.

“Gold Rush is themed around chapters in which Johnson will discuss each of the key qualities/factors. He expertly feeds in fascinating first-person testimonies from the Olympic legends. In the process he builds up a definitive knowledge bank of expertise and experience from athletes who have been on this fascinating journey, encountered the highs and the lows, but ultimately reached the summit – an Olympic gold medal.

“Johnson?s interviewees include: Usain Bolt, Carl Lewis, Sally Gunnell, Seb Coe, Daley Thompson, Cathy Freeman, Ian Thorpe, Michael Phelps, Rebecca Adlington, Chris Hoy, Steve Redgrave, Matthew Pinsent, Lennox Lewis and Michael Jordan.”

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