Every so often, we all need a reset. A time to let all the doing fall away, to steer clear of the noise of our lives and to remember what matters, which just might be a little writing inspiration.
With that in mind, greetings from Paris where I arrived some ten days ago. Or should I say where I returned ten days ago. Although I last visited almost nine years ago, I always feel as if I’m coming home, the result of having grown up here from ages 10 to 15. And this time I get to stay for four weeks.
The excuse for such a long visit, aside from my lengthy absence, includes reclaiming my French and researching a children’s book I’ve wanted to work on for decades. Continue Reading
If you’re an author, you want to sell as many books as you possibly can. For one, there’s the money. For two, when you’ve poured yourself into a book, you want to share your message and your words. That’s why in addition to direct marketing to the individual consumer (see last week’s post), Brendon Burchard talks about going after special sales, also known as book bulk sales. This is where a company, for example, buys large quantities of your book to give to all their employees or to everyone who attends a certain conference. In his Experts Academy seminar, Brendon offers specific ideas on how to approach companies, as well as how to use a white paper as a money-making product. Continue Reading
Book marketing direct to consumer isn’t the norm. But maybe it should be.
In the last post, you read about Brendon Burchard‘s approach to creating a series of products, based on your book, so that you create a backend sales funnel rather than relying solely on sales of your book when it comes to making money.
Of course, your book and all these products need to be marketed. Much of the 18-month-long sales (at least) campaign Brendon proposes is based on providing great free information—often in the form of back-to-back videos—direct to your propective buyers and then hitting them with a third “if you liked this, you’ll love my XX book/audio or DVD program/workshop/seminar etc…” sales video. Continue Reading
Does your book solve a problem for someone? Have you created a backend series of products and/or services (see last week’s post) that continues to address those concerns? If yes, then your revenue potential is downright healthy.
When you’re sharing your expertise on a subject, sales boil down to meeting the prospective buyers’ needs with your book, followed by whatever audio or video program, teleseminar, PDFs and white papers, workshops, seminars and keynote speeches you want to come up with. If people need the information you’re providing, and if you make that clear, they’ll buy what you have to sell well beyond that initial book. Continue Reading