Book marketing direct to consumer isn’t the norm. But maybe it should be.
In the last post, you read about Brendon Burchard‘s approach to creating a series of products, based on your book, so that you create a backend sales funnel rather than relying solely on sales of your book when it comes to making money.
Of course, your book and all these products need to be marketed. Much of the 18-month-long sales (at least) campaign Brendon proposes is based on providing great free information—often in the form of back-to-back videos—direct to your propective buyers and then hitting them with a third “if you liked this, you’ll love my XX book/audio or DVD program/workshop/seminar etc…” sales video. Continue Reading
Does your book solve a problem for someone? Have you created a backend series of products and/or services (see last week’s post) that continues to address those concerns? If yes, then your revenue potential is downright healthy.
When you’re sharing your expertise on a subject, sales boil down to meeting the prospective buyers’ needs with your book, followed by whatever audio or video program, teleseminar, PDFs and white papers, workshops, seminars and keynote speeches you want to come up with. If people need the information you’re providing, and if you make that clear, they’ll buy what you have to sell well beyond that initial book. Continue Reading
If you’ve been following this blog, you’re about to realize that this is Brendon Burchard season. You’ll figure out why if you read my recent posts about productivity and how to make money as a writer, along with the next three posts that will spotlight his Experts Academy.
Brendon’s Experts Academy focuses on having authors offer their expertise—first as a book and then as a series of spin-off products and services. “Content and solutions are what get you ahead,” Brendon says. “You have to solve problems. When you add the element of being authentic and engaging, you have jet fuel.” Continue Reading
Do you have a secure website, with a URL that starts with an HTTPS (note the “s”) rather than just an HTTP? If you answered no, a lot of visitors may decide not to visit your site.
Blame it on Google. Continue Reading